In partnership with HP's marketing teams in Southern Europe, the Middle East, and Africa, we have developed a Savings Calculator. This tool is designed to assist SMB users of laser printers in understanding the potential savings offered by the HP LaserJet Tank printer over the course of several years, as compared to traditional laser printers with cartridges.
This innovative tool empowers potential customers to swiftly calculate their savings in just two simple steps upon choosing the revolutionary LaserJet Tank printer over conventional options. Customers input their printing volume requirements and select whether they need a basic, intermediate, or advanced printer. Based on these inputs, the calculator contrasts traditional and LaserJet Tank models, generating a potential savings report in the local currency over a consecutive 3-year period. Customers also have the option to receive this informative graphical report via email.
The calculator initially went live in the UAE, Saudi, Turkey and Africa and gained momentum. Due to its effectiveness, the calculator was extended for usage in other country sites like Portugal Spain and France.
We were engaged by our client Nikon to conceptualise a social media contest – Shutterbug Season 3 – which was a unique opportunity for students and aspiring photographers to showcase their talent.
Aligning with their theme “Every moment tells a story”, we perfectly managed the creative execution of the campaign. Keeping in mind the brand language and the target audience, we curated creative assets including teasers for various phases, jury and winner announcements, reminders, and more.
The campaign successfully boosted awareness, engagement, and participation of the audience on the brand’s social media page. The month-long contest greeted us with a wave of participation, a staggering influx of 1500+ entries.
Imagine possessing an identical digital version of yourself within a virtual representation of your surroundings, impervious to harm or embarrassment. This notion opens up a realm of possibilities, enhancing decision-making certainty. This concept, applicable to businesses, introduces the idea of digital twins, which are virtual replicas of physical objects, individuals, or processes. These digital twins, connected to real-time data sources, continually update to mirror their real-world counterparts and provide insights derived from data. When integrated into a system, they form an enterprise metaverse, optimising simulations, scenario planning, and decision-making.
An example of this is Google Maps, functioning as a digital twin of Earth's surface, aiding commute optimization through real-time traffic data. Companies like Adidas Originals and BAPE have even launched limited edition sneakers with accompanying digital twin NFTs for metaverse wear.
In the marketing world, digital twin technologies can accelerate product development, potentially impacting trillions of dollars in corporate revenues dependent on new products.
Account Director
Vansh transformed a small crew into a powerhouse of 18. He charms clients with quality work and enjoyable experiences. With one of our major clients in tow, he still keeps his team a top priority. Team-building and cross-learning are his secret sauce for synergy. Calm yet effective, Vansh has a knack for getting work done and consistently punches above the weight. Catch him skating at dawn or unveiling his hidden singing talent. Plus, he's a master at throwing unforgettable parties. And, to top it off, recently promoted to dad duty too.
Senior Associate - Creative Services
Tanya: Dedication, brilliance, and flair in one package. She embraces added tasks with a wink, scoffs at excuses, and waltzes with the unknown. Creativity's her playground; she conjures ideas with sketches and digital magic. She's a video whiz too! Kindness oozes, making her a gem in the team and beyond. She is a swift rising star, adding sparkle across the organization. Off-duty, she jets off, jams to tunes, doodles up a storm, and binges dramas like a champ.